BNP Paribas, a European leader at the service of its customers

BNP Paribas relies on a customer-focused business model and very strong market positions, particularly in Europe, that it has successfully maintained despite the financial crisis that began in 2007.

In a bid to adapt to a changing environment, the Group is working hard to redesign its range of products and services to meet the new requirements of organisations and institutions, to reduce the risks and to rationalise its structure. It is pursuing a strategy that focuses on developing integrated solutions and stimulating productivity gains.

BNP Paribas' aim is to be always listed amongst the best establishments in the world, both in terms of innovation and product quality and in terms of the customer-focused service it offers in the business lines in which it operates.

In Japan

BNP Paribas Group offers a wide range of value-added products and sophisticated financial solutions to Japanese customers with a special focus on corporate and investment banking.

BNP Paribas boasts one of the largest clientele among foreign banks in Japan, and provides extensive range of banking services taking advantage of its global network extended over 85 countries worldwide and specialist teams building up expertise in the major financial centers.

The Bank has been actively engaged in corporate banking business such as lending, structuring and syndication of credit facilities, and trade financing. It is also one of the foreign banks most active in treasury and structured financing as well as energy, commodities, export and project financing.

Through its securities subsidiary, BNP Paribas Securities (Japan) Limited, BNP Paribas Group professionals provide a variety of comprehensive investment banking-related and capital markets products and services to Japanese finacial institutions, primarily banks and isurance companies, and to corporate clients in diverse industries.

Our Japanese clients can access domestic market knowledge and global expertise via the worldwide specialised resources of the BNP Paribas Group combining local understanding with a wide product range supported by our international network.